I get it…

When I walked away from Brewing in 2019, the alcoholic beverage landscape had already shifted dramatically from the ‘revolution’ days. Since then, the Pandemic and now whole populations rethinking their relationship to happy hour have only accelerated and radicalized the changes in the business model. I know and appreciate that you have been out there using every bit of your creativity and grit to adapt to the current situation.

I’m not in snake oil or silver bullet sales, so it’s not for me to say whether getting into infused beverages is the right move for your business. What I can say with confidence is that I can give you a crystal clear understanding of what expanding into this segment would entail from a production perspective and, if you’d like, even dream up what the consumer facing side of the project might look like.

what i like about you…

We haven’t met but, as a career beverage guy, there a number of assets that you have that I value highly. I believe that local and regional craft beverage producers have the equipment, the craftspeople, the ingenuity and resolve that turn commerce into culture. You have spent years building a relationship with your community, your distributors, your retailers and diehard fans by doing risky, difficult and magical things. These are the traits that have the power to turn weed drinks from a curiosity to a necessity.

As I pursue my personal mission of growing the quality, variety and availability of cannabis infused drinks, I see your operation as the perfect partner. With the addition of a few common production devices (which you might already have), a curated introduction to the science and engineering of infused liquids and new binder of SOPs; you’re bringing a new genre to life from your hands to the consumer consciousness.

How I can help…

  • Identify the shortest and least expensive path to achieving infused beverage production readiness in your facility

  • Get your team savvy on the critical control points of cannabis infusions

  • Create SOPs that are quality focused, repeatable and coherent with your existing processes

  • Design recipes that are package stable for both micro and potency

  • Provide remote and onsite support through every step of process commissioning and saleable goods production